Hasselblad X1D-50c “Discontinued” at B&H Photo

Last week we reported on the news of an upcoming Hasselblad X1D Mark ii.  Recently registered at Bluetooth.com, it revealed that the original X1D’s days are numbered.

Little did we know who right we were, and how soon.

Yesterday a Facebook user shared news that one of our most popular online camera stores, B&H Photo, is now listing the X1D as “discontinued”.  We’ve been writing about product launches for years now on this, and other, gear sites and there are always similar events that hint at new product launches and retirements.  We’ve hit on two of the most common: new product leaks at regulatory sites, and price-drops on existing gear.

Back in October, B&H dropped the price of the X1D-50c by $2,500 making it clear that a new model was coming soon.

While we don’t have clear specs on the new X1D Mark ii, we’re really hoping that 4K video is one of the bullet points.

Based on the pace of event around the X1D Mark ii, we think a Hasselblad will be releasing the new camera very, very soon.

Stay tuned.